For my Corporate Identity class at Columbia College, I created a brand identity for Jakarta Coffee, a fictional San Francisco coffee shop inspired by an unforgettable trip to Indonesia. The project included a hand-drawn logo, branded coffee cups, coffee bags, and promotional merchandise.

Inspired by Indonesian Batik patterns, I designed a logo and packaging that feel personal and inviting, reflecting the shop’s warm, modern vibe. My hands-on approach included crafting custom coffee bag labels, tea boxes, stickers, and gift cards—bringing Jakarta Coffee’s story to life through thoughtful design and attention to detail.